Thermo as in, Thermoactive. When temperatures change quickly your body does its best to adapt by a process called thermoregulation. And to help our bodies do that we layer up.
But layering is a skill, and if not done efficiently, you could make yourself sweat excessively which can deter your performance by restricting your movements and making you cold.
Thermo by Brubeck helps make your body’s thermoregulation process easier by keeping you warm and dry, so you can decrease your number of mid layers and outer layers.
With so many voices on the internet, it can be overwhelming to try to find consistent, trust-worthy information. So we brought an expert to help our community find relevant information and minimize some of that preparation anxiety.
Last week, Brubeck teamed up with Multisport Canada to host our very first webinar for runners: Run to the Hills! Presented by Dr. Erik Seedhouse.
This year Brubeck is an event sponsor of the Masters World Cup, hosted by the Alberta World Cup Academy in beautiful Canmore, Alberta!
In addition to being an event partner, we are happy to announce that we are the proud sponsors of skiers, Simon Haynes and Cathryn Rowley who will be competing at the event.
Simon, 50, is a geologist who lives in Calgary, Alberta, will be competing in the Classic and Skate techniques. Cathryn, 45, is a pediatric occupational therapist at the Child Development Centre, will be competing in the 15km skate, 10km classic and 30 km skate races.
We sat down with Simon and Cathryn to talk about their love for skiing and their preparation for the event.
You can't control the weather to maintain an optimal body temperature during intense activity, so we do it for you. Active Wool is a mid-weight base layer for wearing all year round.
The Active Wool collection goes well with fat-tire biking, snowboarding, hockey and skiing. The 3D body mapped knows where you sweat the most, and makes sure these body zones have quick evaporation.
Did you know that Brubeck Body Guard sponsors sporting events in Canada as well as Canadian athletes? We are proud to do our bit to promote the sport of Skiing in Alberta. Read more about our sponsorship activities here and watch our video collab with Alberta World Cup Academy!
Brubeck uses only cruelty-free Merino wool in our products. We do not partner or support farms that carry out mulesing procedures for sheep. Mulesing is the surgical practice of removing strips of skin around the breech or rump area of sheep.
Though the methods to protect the sheep from insect-borne diseases are costlier, they do not involve any bodily harm. We would rather bear those costs than put sheep through such pain and suffering.